The Problem

You've read Ephesians 6. You know you're supposed to be standing guard — over your mind, your marriage, your walk with God. But most days it doesn't feel like standing guard. It feels like standing alone.

Here's what nobody says out loud in church: 57% of American men report feeling lonely, and 15% say they don't have a single close friend. Sixty percent of Christian men say they feel spiritually isolated inside their own churches, and the suicide rate among churchgoing men has doubled in the last decade. Forty-eight percent of Christian men wrestling with a private struggle — lust, discipline, direction, whatever it is for you — say the exact same thing: no one knows.

You've probably felt the gap between what church asks of you and what it actually gives you back. Long on being told to be humble. Short on anyone showing you how to be strong. That's not a personal failure. That's a structural gap. You don't need another sermon telling you to be strong. You need a structure that actually builds it, and men beside you while it happens.

The Offer

Forged is not a fitness app with Bible verses bolted onto it. It's the brand's spiritual-warfare theming turned into a lived, daily practice — with real men, not just a slogan on a shirt.

Over 60 days, you get:

• A structured training program — real programming, not "just go work out." Every session is built to progress you, whether you're starting from zero or you've been training for years.
• A daily devotional/scripture pairing built on the refining-fire theme this brand was named for: Malachi 3:3 ("He will sit as a refiner and purifier of silver"), 1 Peter 1:7 (faith "refined by fire"), and Daniel 3 (three men who walked into the furnace and didn't burn). Each day's training pairs with a short reading — five minutes, not a Bible study homework assignment.
• A small-group accountability pod — 5 to 10 men, checking in together for the full 60 days. Built to be used daily.
• A starter kit — the Forged tee, embroidered, not printed. You don't buy this shirt off a rack. You earn it by showing up on Day 1.

You're not paying for a workout plan. You're paying for a structure that finally puts brotherhood, discipline, and faith in the same room.

What's Included — $129

Forged 60-Day Challenge — $129 one-time (Cohort 1 enrollment opens soon)

• ✅ Full 60-day structured training program (delivered day-by-day)
• ✅ Daily devotional + scripture pairing (Malachi 3:3, 1 Peter 1:7, Daniel 3, and more)
• ✅ Placement in a 5–10 man accountability pod for the full 60 days
• ✅ Forged starter kit: embroidered Forged tee, shipped to your door
• ✅ Access to a private brotherhood channel for the length of the challenge
• ✅ First option to continue into The Brotherhood membership ($29–39/month) when your 60 days are up — no pressure, no auto-enroll

Not included (and never hidden): 1:1 coaching is a separate, optional add-on ($300–900 per 8–12 week block) for men who want individual coaching on top of the pod structure. Most men do not need it to get everything Forged promises.

Who This Is For

• Men who are tired of training and fighting their faith alone
• Men who want structure, not just motivation — motivation runs out, structure doesn't
• Men at any fitness level who are willing to actually show up for 60 straight days
• Men who want real accountability, not a group chat that goes silent after week one

Who This Is Not For

• Men looking for a quick before/after with no daily commitment
• Men who want to stay anonymous — accountability pods only work if you actually show up and talk
• Men expecting a medical weight-loss program — Forged is training and discipleship, not a substitute for medical or mental health care
• Men who just want the shirt — the apparel collection is right there, no challenge required

FAQ

How much does Forged cost, and what am I actually paying for?
$129, one time. That covers the full 60-day training program, the daily devotional/scripture pairing, your spot in an accountability pod, and the embroidered Forged starter tee shipped to you. No subscription is required to do the challenge — Brotherhood membership is a separate, optional next step after Day 60.

What if I need to cancel or want a refund?
If you haven't started the program and your pod hasn't been assigned yet, you can get a full refund — just email builttinthefire.coaching@gmail.com. Once your pod has been formed and the challenge is underway, we don't offer refunds, because your spot in that group directly affects the other men counting on you to show up.

How much time does this actually take per day?
Plan on 30–45 minutes for training and 5–10 minutes for the devotional/scripture pairing. Pod check-ins are asynchronous.

What happens after Day 60? Am I automatically charged for something?
No. Nothing auto-renews or auto-upgrades. When your 60 days are up, you'll get the option to continue with your pod in The Brotherhood ($29–39/month). It's a decision you make, not one made for you.

Do I need to belong to a specific church or denomination to join?
No. Forged is built on scripture, not on any one denomination's doctrine. Men from different church backgrounds are in every pod.

What fitness level do I need to start?
Any. The training program scales to where you are — beginner to advanced.

Is Forged a replacement for therapy, medical care, or professional addiction recovery?
No. Forged is a training and discipleship program, not medical, psychiatric, or licensed counseling care. If you're dealing with a health condition, mental health crisis, or an addiction that needs clinical treatment, please see a qualified professional — Forged can run alongside that care, not instead of it.

Can my church's men's ministry or small group do Forged together?
Yes — email builttinthefire.coaching@gmail.com for group enrollment options.

How is this different from a regular Christian fitness app or program?
Most faith-and-fitness apps give you content and leave you to do it alone. Forged is built around the accountability pod first — the actual mechanism that gets men through 60 days is other men expecting to hear from you.

Cohort 1 Is Coming

Cohort 1 will be capped at a limited number of men — not to manufacture urgency, but because every pod needs to stay small enough to actually work. Get on the waitlist now for first access before enrollment opens to the public.

JOIN THE WAITLIST — GET EARLY ACCESS

Trust & Transparency

We know what it looks like when a "Christian brand" starts charging for community — and we know the instinct to ask, is this just a cash grab wearing a cross? Fair question, and we'd ask it too. Here's the honest answer: apparel got Built in the Fire to the starting line, but a t-shirt was never going to fix the loneliness this audience actually deals with. Forged costs money because running real cohorts, training programs, and accountability pods costs real time and real people — not because we found a new way to package a slogan. We price it plainly, we don't run fake countdowns or inflate scarcity, and every testimonial we publish will say clearly who gave it and under what terms. If Forged isn't right for you, the door's open — no pressure, no funnel tricks.